75.3% of My SEO Content Ranks on the First Page of Google — Here’s How I Do It.

Keyword research for SEO plays a dual role for both users and search engines.

Photo by Deniz Demirci on Unsplash

Whether you’re a pro at SEO or just starting out, it’s super important to know all about keyword research and how to use it to rock your online game.

If you’re running a website as a hobby, you’re free to write about anything that interests you.

But hey, if you’re treating your website like a business, you gotta make sure you’re putting your audience’s needs and wants first. If you want to connect with your audience, you need to stop talking about yourself and start solving their problems.

Basically, you gotta know what people wanna learn about.

How can I figure out what kind of stuff people actually want to read about?
The answer is keyword research, dude.

Why Are Keywords Important?

Simple Keyword Definition

Words or phrases people type into search engines to find information, products, or services online are keywords. These terms are digital footprints to relevant web information.

Keywords as information signs

Keywords are like landmarks in the vast wilderness of the Internet. They help internet users find the info they want. Search engines would have a hard time understanding and ranking content if they didn’t have keywords.

Keywords in SEO

Keywords are like the bread and butter of SEO. Search engines utilize them to establish your website’s relevance to a user’s query. If you cleverly sprinkle keywords into your content, you let search engines know what your content is all about. This boosts your chances of showing up higher in search results.

SEO Keywords and User Intent

Keywords & User Queries

Keyword research is more than just finding popular terms. It’s all about getting what those questions are really about. Knowing why users are searching for specific keywords helps you make your content better for them.

Why Google Likes Relevant Keywords

Google strives to deliver the most relevant and useful results. They do this by matching query terms to web page keywords. Using relevant keywords tells search engines that your content is what people are looking for.

Targeting Users and Search Engines

The trick to keyword optimization is finding a sweet spot between what people want and what search engines like. Create content that addresses both to rank higher and add value to your audience.

For Example:
If you’re running an SEO content marketing blog or website.

So you want that whenever someone searches for a blog-related keyword.

Learn about SEO content marketing, including what it is, how to write it, and how to build an SEO blog in 2023.

When someone searches for these keywords, my website needs to do well in results for these keywords.

So, for SEO writers or SEO managers or you are doing SEO.

Keywords refer to the words or phrases you wish to rank your website on.

Creating on Canva by myself

Keywords are the “Voice” of Your Website

SEO Keyword Signals

To put it simply, keywords are the language of search engines. By strategically inserting keywords into your website’s content, you may let search engines know exactly what it is that you’re selling.

Google Understands Content with Keywords

Google’s search algorithms analyze online content. If you want Google to understand what your content is about, you need to use keywords.

Promoting Your Website with Keywords

Using keywords carefully gives your website a voice on the internet. Keywords can affect whether consumers find your website or bury it in the depths of search results.

For Example:
In Dubai, you have a salon.

So, someone searched for the best salon in Dubai.

What exactly does he need to know to get the top salon in Dubai?

So what will he do?

He will navigate to the page where he obtained this specific information.

As a result, recognizing keywords in SEO from the perspective of the audience and the crawler is crucial.

Nailing the Art of Keyword Usage

Keyword Moderation Matters

Keyword moderation prevents keyword stuffing, which manipulates search ranks. To keep your material genuine and user-friendly, utilize keywords carefully.

Balanced Keyword Density

Keyword density is the ratio of keywords to content words. An unnaturally high or low keyword density might have a negative effect on your search engine rankings. Therefore, it’s important to strike a balance.

That is all the words in your content, only 1–2 keywords for every 100 words of copy.

Keyword Integration Naturally

The use of keywords is most effective when they blend in with the text and seem subtle. This method not only satisfies search engines but also guarantees a pleasant encounter for end users.

Keyword stuffing vs. planning

Keyword stuffing stuffs keywords into content without rhyme or reason. On the other hand, keyword planning comprises selecting and placing keywords strategically, resulting in a more user-friendly and SEO-effective strategy.

Wrap up

Keywords are like the building blocks of SEO.
They’re the words that search engines understand and help people find what they want. So basically, they’re super important for getting the right content in front of the right people.

It’s super important to find the right balance between what users want and what search engines need for SEO to work out.

If you wanna boost your website’s visibility and connect with your peeps, you need to know how keywords work in SEO and use them wisely.
It’s all about getting your site seen by the right audience.

If you enjoyed what you read, try joining Medium and reading various other articles. A portion of your payment goes to authors like me. To join, go here.

Check out my other Linkstar profiles and follow me there.

If you’re a busy CEO, website owner, or founder looking to get your site to the top of Google’s search results, I can help.