How can you add Meta descriptions and change them in your WordPress blog?

Do you want to be at the top of Google’s search results? Using WordPress’s built-in keyword and meta description tools is an excellent approach to improve your site’s search engine optimization.

Sidra Masood
3 min readJan 31, 2022
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Let’s start with defining the best word count for SEO page Meta description. A page’s SEO Meta description should be between 90 and 150 characters long and tailored for SEO.

The Meta description is a website backend element; clients do not generally see this information on your real web page, but Google uses it and will display it when people search for your page on Google.

There are numerous alternatives for adding a 150-word Meta description; for example, you can just read your content and quickly summarize it using your desired keywords.

The meta description is vital for SEO; thus, it should be concise, solution-driven, and appealing, with terms that compel visitors to click on it. If your site is ranked on Google SERP Page in the future, it will be more helpful for you to enhance your CTR with a decent Meta Description.

· To summarize, here are some suggestions on building an excellent Meta description.

· It should have a focus keyword and a one-line solution to your article. Numbers or eye-catching words should be included to make it more clickable.

· Keep things simple and straightforward.

Pro Tip: You can change a page’s SEO Meta description through your website’s web interface. It’s usually found within a page’s SEO section.

1. Go to your WordPress site and log in.

2. Go to the Yoast SEO Plugin page.

If you don’t already have Yoast installed, go to “Plugins” > “Add New” > “Yoast” > “Add New” > “Yoast” > “Yoast” “Yoast SEO” is a term for “search engine optimization.”

3. From the menu on the left, choose Post or Page.

If you want to create a new post or page, select “Add New” from the drop-down menu.

4. Scroll down to the “Yoast SEO” area.

5. Select “Edit Snippet” from the drop-down menu.

6. Modify the information in the “SEO title” and “Meta description” sections.

Yoast SEO displays how it will appear on search engines using the input boxes.

If you want to add further generated information, click “Insert Snippet Variable.” This will insert a small code snippet that will be filled in automatically. ‘Title,’ ‘Page,’ ‘Separator,’ and ‘Site Title’ are all snippets generated by Yoast SEO, as seen in the “SEO Title” section.

7. Click “Close Snippet Editor” after you’re done editing.

8. Check that the “Snippet Preview” correctly displays the “SEO title” and “Meta description.”

9. Many congrats! You’ve just changed the Meta Title and Description in WordPress with Yoast SEO. Now you can share your Post or Page with the world.

What characteristics distinguish an excellent Meta description?

The greatest Meta descriptions on your pages are straightforward and incorporate the most relevant keywords. I’ve tried several various Meta descriptions for our websites.

A dentist gives their patients sensitive care and works in a sterile environment.

OR

Cleanings, dental exams, and most insurance are accepted by a top dentist in Columbus.

The second Meta description, in my experience, is a preferable choice for ranking. There are still some improvements that can be made to the wording. Still, it’s a strong start that will result in higher overall rankings because it incorporates references to main keywords as well as location.

The first Meta description has the flaw of being too general and not providing enough information about the company. The second Meta description refers to a “top dentist,” a popular term, as well as other phrases such as insurance. We’ve used Columbus in our Meta description, but you could use your location or a nearby city.

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Sidra Masood

Writing is an art and I can create the magic of words by true and vibrant colours of writing which mesmerizing the reader. Follow for more stories and updates.