On-page SEO Complet Checklist: Boost your Website Visibility

On-page SEO is like giving your website a superhero makeover.

Sidra Masood
4 min readOct 1, 2023
Most important On-Page SEO factors
Created by: Sidra Masood

It’s all about making your web pages shine so they show up higher on search engine results pages (SERPs) when folks search for stuff related to your page. Think of it as your website’s moment to step into the spotlight.

Now, some of these optimizations are right there in plain sight on your page, while others are like the backstage crew working their magic behind the scenes.

But the coolest part?

When you sprinkle that SEO magic on your pages, you’re basically rolling out the welcome mat for tons of peeps looking for what you’ve got.

More eyeballs, more clicks, more love. And guess what? The more pages you sprinkle that magic on, the stronger your SEO game becomes.
It’s like a win-win-win situation!

Photo by John Schnobrich on Unsplash

In this guide, I’ll break down the complex process of on-page SEO into simple steps and provide visual aids to help you understand it better. Sounds good, right? Let’s get started!

Are you ready to start ranking higher and getting more traffic to your website?

On-Page SEO Checklist

  1. Keyword Research:

Page targets one Seed keyword/theme
Checked volume/competition
Googled the keyword to check the intent

2. Keyword Placement

Page title (H1)
Title tag
H2 headings
Image alt text
Meta description
Image file names
Naturally in body
First 100 words of the page

3. Title

Only one H1 tag contains a keyword
Title tag < 60 chars, contains keyword
Doesn’t overpromise
Conveys value

4. Headings
At least two H2s, with keyword
Organize information hierarchy
Make the post skimmable
Here's the
5 Best Tips for Creating Attractive Headlines:

5. Meta Description

155–160 characters
Includes keyword
Actionable, conveys value

Do you want to be at the top of Google’s search results? Using WordPress’s built-in keyword and meta description tools is an excellent approach to improve your site’s search engine optimization.

6. Images

Add value
Compressed
Alt text with keyword
Not wider than the maximum page width
Filename no spaces contains a keyword
Don’t replace important body text with a keyword

7. Links

1–3 high-quality external links
2–4 internal links on the page
3+ internal links to the page
Anchor text specific

8. Technical

Passes page speed tests
Mobile friendly
Indexed

9. Content Quality

Actionable
Original content
Delivers on promise
Information accurate
Fluff-free 1500+ words
Organized with headings
Reads like a human wrote it
Paragraphs are broken up by images, etc.

10. URL

Short
Contains keyword
Dashes replace spaces

11. Freshness

Update information
Refresh images
Check keyword intent

On-page SEO checklist for ranking on Google

So, here’s the deal — I’ve got all the juicy details on why on-page SEO is like the secret ingredient that can really amp up your website’s visibility. I know it might seem like a ton of effort, but believe me, it’s totally worth it. The more you explore it, the easier it becomes, and the more people will visit your website.

Quick recap.

Master keyword research and use one per page.
Create great keyword content.
Be strategic with keywords in titles, headings, photos, and more.
Keep photos keyword-rich and manageable.
Use a catchy title.
Make headings count and use keywords.
Your meta description should sell and incorporate your keyword.
Give external and internal links some love.
Keep your URL short and keyword-rich.
Always check mobile-friendliness, performance, and indexation.
For extra impact, refresh your content occasionally.
Go forth and dominate on-page SEO.

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If you’re a busy CEO, website owner, or founder looking to get your site to the top of Google’s search results, I can help.

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Sidra Masood

Writing is an art and I can create the magic of words by true and vibrant colours of writing which mesmerizing the reader. Follow for more stories and updates.